Please find below tips to make your craft show experience even better!
We take care of advertising in local newspapers, national craft websites, craigslist, local news station websites, craft show website, craft show Facebook page, etc. Here’s what you can do to promote yourself even further:
- Create a mailing list to send postcards and an email list for your special customers to let them know the dates and locations of shows you will be in. If you know your location within the show, share that too so they can find you easier.
- Put your name and contact information on every sale. Stamp it on your bags, add a flyer to every bag giving your information, or create a simple business card (Vistaprint is very inexpensive and reliable), and place one in every bag or hand to everyone that makes a purchase from you.
- Social Media – Use it to promote your crafts. Post on Facebook, twitter, instagram, even snapchat! Make sure to include pictures of your products and the dates, times and location of the show. You’ll be amazed at how many people will come in looking for you. In addition, if you “like” our facebook page (“Craft Patch Craft Shows”), you can add pictures and post directly to our page (with our approval of course). It’s a great way to advertise…for free!
- Don’t forget to “like” us on Facebook at: https://www.facebook.com/CraftPatchCraftShows/.
Note: We advertise in a lot of places such as: Kansas City Star, Lee’s Summit Journal, Coffee News, Lee’s Summit Chamber of Commerce web calendar, Channel 4, 5, and 41 “Events” pages, Craigslist, our website, Facebook, Craftmaster News, National Craft Show Directory, Festival Network Online, Craft Lister, Missouri Arts and Crafts, Festivals-and-Shows and we place signs at Pryor and Chipman as well as Murray and Chipman.
HELPING THE CUSTOMER
We all want as many customers as possible during any given craft show. Sometimes we don’t realize that we are to blame for the loss of a customer. Here’s what you can do to help yourself and fellow crafters:
- ALWAYS park in the designated crafter areas once your vehicle has been unloaded on the days of the craft show. There is plenty of space and yes, it may mean some walking for you. But it leaves the best parking spaces for the customers. If they cannot find a place to park, they won’t stop. If they don’t stop, they won’t buy. A lot of our customers will not walk a long distance to attend a show, no matter how much it is advertised!! This is a huge disservice to yourself and your fellow crafters.
- Make sure you leave a good clean wide aisle space. With so many people with wheelchairs, walkers and strollers. If they don’t feel they can safely and/or easily access an aisle, they won’t.
- Make your booth attractive and have prices on items. Customers like a booth that is neat with attractive displays. They also like the ability to know the price of an item without asking. Many times if there is no price, they may assume it is too pricey and move on without asking.
- Remember to keep your booth set up and in business from opening of the show until the close of the show on both days.
If you have any additional tips to help fellow crafters, please let us know.
Thank you and best wishes for a successful show!